Erich Bachmann

Owner , Hesketh Henry

New Zealand

About me

Erich Bachmann is the firm's Managing Partner and works in the Corporate and Commercial team at Hesketh Henry which includes the firm’s Advertising, Marketing and Trade Promotions team. His principal areas of practice are corporate and commercial law, particularly in mergers and acquisitions and foreign investment.

His experience also includes more than 25 years of drafting and reviewing business contracts both on a standalone basis or in the context of extensive legal due diligence investigations on behalf of local and international clients.

He also has a special interest in advertising and marketing law. He has advised a variety of international clients through the Global Advertising Lawyers Alliance where the firm is the New Zealand member and Erich is the current President of the Asia Pacific region.

Areas in which he and his team provides advice include:· Advertising materials and campaigns;· Drafting and reviewing promotion terms and conditions;· Regulatory compliance;· Trade promotion activities including lotteries, sweepstakes, games of chance or skill;· Drafting, negotiating and reviewing sponsorship, promotional event and talent agreements;· Privacy and anti-spam legislation;· Intellectual property;· Complaints and other proceedings in relation to the Advertising Standards Authority or the New Zealand Commerce Commission.

Examples of recent work include multi-media promotions by an automobile insurance provider and advising well known multinationals on New Zealand legal and regulatory compliance issues in relation to terms and conditions for their international promotional campaigns.

Erich is the President of the New Zealand German Business Association, the officially recognised representative in New Zealand of the German Chambers of Commerce and Industry and the Federal Ministry of Economics.

He is also the Honorary Consul of the Federal Republic of Germany in Auckland and is the chairman of the board of The Lawlink Group Limited, an organisation of 17 independent law firms throughout New Zealand.

Erich is fluent in German and Spanish.

28 Feb, 2022

Advertising a Financial Product or Service in New Zealand? Read On.

By Julika Wahlmann-Smith Erich Bachmann

A new Financial Advertising Code (Code) will replace the existing Code for Financial Advertising effective 1 March 2022 for new, and 1...

28 May, 2021

Influencer Advertising: Increased Complaints Command Increased Compliance

By Julika Wahlmann-Smith Janou Kannangara Erich Bachmann

In September 2020, New Zealand’s Advertising Standards Authority (ASA) released guidance in relation to “Influencer” advertising. In...

22 Apr, 2021

Emphasis on Social Responsibility as New Rules Come Into Play for Alcohol Advertisers

By Julika Wahlmann-Smith Erich Bachmann

The newly adopted Advertising Standards Authority’s (ASA) Alcohol Advertising and Promotion Code (Code) provides significant changes to...

10 Jun, 2020

Wake Up Call for #Influencer Marketers

By Julika Wahlmann-Smith Erich Bachmann Janou Kannangara

A recent decision by New Zealand’s Advertising Standards Authority (“ASA”) concerning a sponsored Instagram story posted by a...

18 May, 2020

Social Responsibility in Advertising – COVID-19 Update

By Julika Wahlmann-Smith

In our recent article, “COVID-19: It’s Advertising as Usual in New Zealand”, we commented on guidance published by New Zealand’s...

23 Apr, 2020

COVID-19: It’s Advertising as Usual in New Zealand

By Julika Wahlmann-Smith

New Zealand’s Advertising Standards Authority (“ASA”), the industry organisation responsible for the self-regulation of advertising...