7/2/2020 1:02:35 PM The IP Systems in the Americas During the COVID-19 By Luiz Leao Valdir Rocha Valdir Rocha, our Member from Brazil, moderated a webinar on the impact of Covid in the IP practice in the Americas, sponsored by the...
7/2/2020 5:11:34 PM Copyrights and Memes By Luiz Leao Valdir Rocha Valdir Rocha, our member from Brazil, was a mediator, on July 1st, 2020, of a webinar organized by the World Intellectual Property...
7/30/2026 3:21:01 PM Rio de Janeiro Bans Betting Advertising in Public Spaces Amid Debates over Municipal Authority to Regulate the Matter By Roberta Medina Valdir Rocha The Municipality of Rio de Janeiro enacted Municipal Decree No. 58,274 on July 13, 2026, with the purpose of prohibiting the advertising...
5/14/2026 10:12:02 PM CONAR Publishes New Edition of the Digital Influencer Marketing and Advertising Guide By Roberta Medina Valdir Rocha The Brazilian National Council for Advertising Self-Regulation (“CONAR”) has consolidated key guidelines through its new Digital...
2/17/2026 4:00:46 PM New Law Formalizes the Multimedia Profession as Brazil Gradually Institutionalizes Digital Occupations By Roberta Medina Valdir Rocha On January 6, 2026, Brazil enacted Law No. 15,325, formally recognizing the profession of “multimedia.” The statute introduces a new...
6/4/2026 4:15:04 PM 2026 as a Turning Point: Brazil's Digital ECA and the Reshaping of Advertising and Privacy in the Data Economy By Roberta Medina Gabriela A. Guimarães Valdir Rocha The consolidation of the digital economy has profoundly transformed how children and adolescents socialize, consume, and access...
9/26/2025 3:16:11 PM ECA Digital in Brazil: A New Legal Framework for Child Protection in the Digital Age By Roberta Medina Valdir Rocha On September 17, 2025, Brazil enacted Law No. 15,211/2025, formally establishing the Digital Statute for Children and Adolescents (“ECA...
9/14/2020 12:00:00 AM Meet the GALA Members - Brazil By Stacy Bess Meet GALA Brazil member, Valdir Rocha of Veirano Advogados. Hear how he has been misled by advertising & about important recent...
9/3/2024 9:11:17 PM Drug Ads’ Restrictions Limited by Brazil’s Superior Court By Roberta Medina Valdir Rocha In a groundbreaking decision, the First Chamber of the Superior Court of Justice of Brazil (“STJ”) ruled that the National Health...
7/10/2024 1:39:18 AM Rights of Publicity: Coach Ordered to Compensate Soccer Player’s (Influencer) Girlfriend By Roberta Medina Valdir Rocha As demand for personal and professional growth increases, coaches offer specialized services to help clients manage finances, improve...
3/30/2022 1:41:35 AM “Tasty as Ham, Light as Turkey Breast”: Misleading or Not? By Luiz Leao Valdir Rocha “Is it ham or turkey breast?”, asks a choir of puzzled voices in Seara’s commercial for its new product. Fátima Bernardes - former...
2/28/2022 2:15:30 PM Political Advertising in Brazil - Politicians Versus Musicians: Two Battles, Two Results By Luiz Leao Valdir Rocha João Doria v. Marisa Monte and Arnaldo Antunes João Doria, governor of the state of São Paulo and presidential candidate, was...
1/18/2022 6:00:24 PM Misleading School Ad With False Data on the Brazilian National High School Exam By Luiz Leao Valdir Rocha On December 07, 2021,Judge Adriana Lisbôa, of the Santa Catarina State Court of Justice (“TJSC”; Case No. 5021613-98.2021.8.24.0005/SC),...
12/18/2020 4:05:55 PM New Rules for Packaged Food’s Nutrition Labeling in Brazil By Valdir Rocha Luiz Leao The Brazilian National Health Surveillance Agency (Anvisa) approved on October 7, 2020, new labeling rules regarding packaged food’s...
10/20/2020 8:27:10 PM The “Ronald McDonald Show” was Considered as Illegal Practice of Advertising to Children in São Paulo By Valdir Rocha Luiz Leao In 2016, Alana Institute – a Brazilian non-profit civil society organization – reported McDonald's to the Public Defender's Office of the...
9/23/2020 2:44:00 PM Representation of Black People in Brazilian Advertising Grows By Valdir Rocha Luiz Leao In February 2016, only 1% of Brazilian TV commercials’ protagonists were black. In February 2019, that share had risen to 17%, according...