11 Dec, 2024 Reform of Principles and Rules for Advertising Financial Products and Services By Ricardo Henriques Leonor de Sá e Frade Due to the importance that Advertising assumes in building the reputation and opinion of the public regarding products and services...
02 Dec, 2024 When Should Consumers Review the Back of the Label in Order to Understand the Front? By Jeff Greenbaum Del Monte Foods sells packaged fruit cups that have the phrase “fruit naturals” on them. A consumer sued, alleging that the use the word...
27 Nov, 2024 Worth its weight in gold? ASA investigations into dodgy investments continue. By Ella Nawaro A week after publishing a series of rulings on unregulated investment in wine (discussed by Brinsley Dresden here), the Advertising...
18 Nov, 2024 Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
11 Nov, 2024 Can You Avoid Copyright Claims By Modifying Props Used in Your Ads? By Brian Murphy In Crystal Castles, the arcade game released by Atari in 1983, the player controls Bentley Bear, a bruin tasked with collecting gems...
06 Nov, 2024 New York Court Dismisses NYAG's Green Marketing Lawsuit Against Pepsi, Saying it "Strains the Bounds of Credulity" By Jeff Greenbaum In late 2023, New York Attorney General Letitia James sued PepsiCo, alleging, among other things, that Pepsi failed to warn consumers...
04 Nov, 2024 The 1st Portuguese Digital Influencer Advertising Guide: Mommies and Social Media By Ricardo Henriques Leonor de Sá e Frade On October 25th, 2024, the Portuguese General Directorship for Consumer Affairs (DGC) and the Portuguese General-Directorship for Health...
03 Nov, 2024 What About "Made Outside of the USA" Claims? By Jeff Greenbaum The Federal Trade Commission pays a great deal of attention to marketers' “Made in the USA” claims and whether they comply with the FTC's...
22 Oct, 2024 You're Invited: "2024 ANA Masters of Advertising Law Conference" By Jeff Greenbaum In November, the Association of National Advertisers will be hosting its annual Masters of Advertising Law Conference. It is being held...
19 Oct, 2024 When Does "All" Mean "All"? By Jeff Greenbaum Entenmann's sells All Butter Loaf Cake. In case you're worried, this blog post isn't about a lawsuit over whether consumers believe that...
16 Oct, 2024 Democrats Raise Possibility of Federal Price Gouging Ban With FTC By Jeff Greenbaum Asserting that “[p]rice gouging laws are a widely used, important tool to protect consumers from corporate wrongdoing,” a group of...
09 Oct, 2024 Legal Landscapes: Legal500's Advertising & Marketing Guide - an international perspective By Geraint Lloyd-Taylor The good people at Legal500 asked us to contribute to this year’s Guide to Advertising & Marketing, which offers a useful overview of the...
27 Sep, 2024 California Restricts Use of "Buy" and "Purchase" In Connection With Digital Transactions By Jeff Greenbaum Earlier this week, California Governor Gavin Newsom signed into law a bill (AB2426) that restricts the use of the words “buy,”...
21 Sep, 2024 ICC Issues the 11th Edition of its Advertising and Marketing Code By Jeff Greenbaum The International Chamber of Commerce just released a new edition of The ICC Advertising and Marketing Communications Code. First...
16 Sep, 2024 Home Depot Settles "Scanner Violation" Lawsuit with California District Attorneys By Jeff Greenbaum The Los Angeles County District Attorney's Office announced that Home Depot agreed to pay nearly $2 million to settle charges that the...
13 Sep, 2024 Pencils, Dog Training Products, and Drywall Hanging Tools -- Made in USA? By Jeff Greenbaum The Federal Trade Commission continues to aggressively enforce its “Made in USA” standards. In August, the FTC closed three...