18 Dec, 2023 You're Invited: "Consumer Endorsements and Reviews -- An International Perspective" By Jeff Greenbaum On February 21, 2024, the American Bar Association's Antitrust Law Section will be sponsoring a webinar, “Consumer Endorsements and...
28 Nov, 2023 Can You Pay Consumers to Take Down Bad Reviews That They Have Posted? By Jeff Greenbaum The New York Attorney General's Office recently concluded an investigation into how a medical practice manipulated reviews that consumers...
05 Oct, 2023 Insights from the 2023 NAD Conference: ESG, Dark Patterns, AI & More By Ronald Urbach Alexa Meera Singh The recent National Advertising Division (NAD) annual conference focused on the latest developments in advertising law, including issues...
18 Sep, 2023 Bad News for Fake Reviews: FTC Issues Permanent Ban on Roomster By Len Gordon The Federal Trade Commission (FTC) and six states permanently banned Roomster Corp. and its owners, John Shriber and Roman Zaks, from...
13 Jul, 2023 The Deep Dive: FTC Updates Endorsement Guides for Modern Marketing and Advertising By Paavana Kumar Allison Fitzpatrick Alexa Meera Singh On June 29, the FTC announced new Endorsement Guides (Endorsement Guides) governing the use of endorsements and testimonials in...
05 Jul, 2023 14 Years in the Making: FTC Unveils Updated FTC Endorsement Guides By Paavana Kumar Allison Fitzpatrick Alexa Meera Singh Today, the FTC announced its newly revised and long-awaited Endorsement Guides, which aim to update and clarify previous guidance...
08 May, 2023 FTC Orders The Bountiful Company to Pay $600,000 in Fines in First Case Challenging “Review Hijacking” By Paavana Kumar Alexa Meera Singh Ashley Haripal Given the increasing reliance consumers have on product reviews when making purchase decisions, the FTC is honing in on companies’...
29 Mar, 2023 When Hosting Consumer Reviews, Are You Responsible for False Claims if You Investigate Them and Learn They're False? By Jeff Greenbaum Like other Better Business Bureau affiliates around the country, the BBB of Greater Maryland publishes online profiles of business and...
23 Feb, 2023 Top 10 Issues for 2023 By Allison Fitzpatrick James Johnston Paavana Kumar Brooke Singer Louis DiLorenzo Alexa Meera Singh +3 more... Show less The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of...
26 May, 2022 Part III -- FTC's Proposed Revisions to the Endorsement Guides (Consumer Endorsements) By Jeff Greenbaum Last week, the Federal Trade Commission released its long-awaited, proposed revisions to its Guides Concerning the Use of Endorsements...
24 Mar, 2022 CFPB Issues Guidance on the Manipulation and Suppression of Consumer Reviews By Jeff Greenbaum Earlier this week, the Consumer Financial Protection Bureau issued new guidance to financial companies regarding the manipulation and...
21 Dec, 2020 The Legal Assessment of (False) Reviews By Myrna Teeuw Earlier we wroteDirective 2019/2161 will change this principle. The directive literally states that traders are not allowed to post false...