Making environmental claims in the UK is a tricky business, and now the ASA has poured fuel on the fire with another three rulings...
Over the past few years, the UK regulators concerned with combating ‘greenwashing’ - i.e., the Competition and Markets Authority (CMA)...
Another week, another story about climate-neutral claims. The European consumer association BEUC has now stuck its ten (euro)cents in,...
If you are finding it hard to keep up with the latest developments in the area of Environmental advertising, you are not alone!! Every...
It's not been a good week for green claims and airlines. Today's publication of a decision by the UK's Advertising Standards Authority to...
The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of...
It is a sign of how quickly the regulation of environmental (green) claims is evolving in the UK. World leaders have been talking about...
The CMA today announced that it will examine the accuracy of environmental (green) claims made about household essentials – such as food,...
Environmental claims are all the rage across Europe and the West. But if fashion brands are not careful, their claims could enrage...
We have known since last year that the Competition & Markets Authority (CMA) will be investigating environmental claims (so called 'green...
$5.5 Million FTC Settlements for Bamboo Textile and Environmental Benefit Claims Under Penalty Offense Authority The FTC recently...
An ad for the drinks company Innocent Ltd appeared on TV, a video-on-demand (VOD) ad, and as a paid ad on YouTube. The TV ad featured an...
This morning, the Advertising Standards Authority published its decision not to uphold complaints about a newspaper ad for the Land Rover...
Marketing communications using environmental claims, also known as Green Claims, has been a growing trend and, as a consequence, has had...
In the first "green claims" adjudication since the Advertising Standards Authority published its recent guidance on green claims (covered...
On Monday, the governor of California approved a bill aimed at reducing deceptive and misleading environmental marketing claims in the...