1/16/2025 2:13:02 PM Court Dismisses NYC's Lawsuit Against Fossil Fuel Companies for False Advertising By Jeff Greenbaum In 2021, the City of New York sued Exxon, Shell, BP, and the American Petroleum Institute, alleging that they violated New York City's...
12/28/2024 6:41:25 PM Some Tips From the Frankfurt Kurnit Advertising Group for 2025 By Jeff Greenbaum As we race toward 2025, here are some thoughts from members of the Frankfurt Kurnit Advertising Group about some of the big issues to...
11/18/2024 3:32:21 PM Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
11/6/2024 1:07:45 PM New York Court Dismisses NYAG's Green Marketing Lawsuit Against Pepsi, Saying it "Strains the Bounds of Credulity" By Jeff Greenbaum In late 2023, New York Attorney General Letitia James sued PepsiCo, alleging, among other things, that Pepsi failed to warn consumers...
10/2/2024 1:02:49 PM Can You Promote a Category of Products as "Clean" if They Contain Harmful Ingredients? By Jeff Greenbaum In its stores and online, Target categorizes some of the products that its sells as “Target Clean.” According to Target, if a product is...
9/18/2024 9:30:34 AM Environmental Claims in Fashion: CMA publishes NEW 'Fashion Supplement' to its Green Claims Code By Geraint Lloyd-Taylor Green claims are in vogue. One might say green is the new black, except that creates the impression this might be some passing trend....
8/31/2024 7:31:26 PM USDA Releases New Guidance on Animal-Raising and Environmental Claims By Jeff Greenbaum Last week, the U.S. Department of Agriculture announced that it just released updated guidance on making animal-raising and environmental...
5/16/2024 6:28:51 PM You're Invited (in Cannes): "Breakfast Meet-Up on Sustainability & Advertising" By Jeff Greenbaum On June 18, 2024, the Global Advertising Lawyers Alliance will be hosting a “Breakfast Meet-Up on Sustainability & Advertising” in...
3/31/2024 4:17:41 PM Can You Claim You're "Sustainable" if You've Got a Certification to Back it Up? By Jeff Greenbaum ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
3/27/2024 11:14:02 AM CMA (finally!) resolves investigation into fashion retailers, issues open letter to fashion industry By Geraint Lloyd-Taylor Way back in July 2022, the CMA (Competition and Markets Authority) put fashion retailers under its very own spotlight by launching...
3/3/2024 1:00:22 AM NYAG Sues Meat Producer for Making False "Net Zero by 2040" Claims By Jeff Greenbaum New York Attorney General Letitia James announced that she sued JBS USA Food Company and and JBS USA Food Company Holdings for false...
2/11/2024 3:07:16 PM Does a "Recyclable" Product Actually Have to be Accepted by Recycling Facilities? By Jeff Greenbaum Can you promote that a product is recyclable, when it's made of recyclable plastic, if that product isn't widely accepted by recycling...
2/3/2024 7:16:04 PM When Can You Promote a Product as Being "Free of" an Ingredient? By Jeff Greenbaum Can you promote the fact that your product is “free of” certain harmful ingredients if the ingredients you used instead are also not...
1/30/2024 3:46:30 PM Is "Earth Friendly" a Claim or Non-Actionable Puffery? By Jeff Greenbaum Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as “non-toxic” and “earth friendly.” A consumer...
1/11/2024 4:16:32 PM Are "Carbon Neutral" Claims Misleading? By Jeff Greenbaum Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral” claim to...
10/5/2023 3:54:18 PM Insights from the 2023 NAD Conference: ESG, Dark Patterns, AI & More By Ronald Urbach Alexa Meera Singh The recent National Advertising Division (NAD) annual conference focused on the latest developments in advertising law, including issues...