Aug 20, 2024 Advertising Food, Beverages or to Children? New ASA Codes Will Apply… By Julika Wahlmann-Smith Brooke Taylor There is growing awareness amongst regulators regarding the susceptibility of children and other impressionable audiences to certain...
May 16, 2024 New Zealand’s Privacy Commissioner Releases Draft Biometrics Privacy Code By Julika Wahlmann-Smith Brooke Taylor Biometrics is a trending issue and with the development of technology there are consistently more ways biometric data can be used, from...
Feb 28, 2022 Advertising a Financial Product or Service in New Zealand? Read On. By Julika Wahlmann-Smith Erich Bachmann A new Financial Advertising Code (Code) will replace the existing Code for Financial Advertising effective 1 March 2022 for new, and 1...
May 28, 2021 Influencer Advertising: Increased Complaints Command Increased Compliance By Julika Wahlmann-Smith Janou Kannangara Erich Bachmann In September 2020, New Zealand’s Advertising Standards Authority (ASA) released guidance in relation to “Influencer” advertising. In...
Apr 22, 2021 Emphasis on Social Responsibility as New Rules Come Into Play for Alcohol Advertisers By Julika Wahlmann-Smith Erich Bachmann The newly adopted Advertising Standards Authority’s (ASA) Alcohol Advertising and Promotion Code (Code) provides significant changes to...
Jun 10, 2020 Wake Up Call for #Influencer Marketers By Julika Wahlmann-Smith Erich Bachmann Janou Kannangara A recent decision by New Zealand’s Advertising Standards Authority (“ASA”) concerning a sponsored Instagram story posted by a...
May 18, 2020 Social Responsibility in Advertising – COVID-19 Update By Julika Wahlmann-Smith In our recent article, “COVID-19: It’s Advertising as Usual in New Zealand”, we commented on guidance published by New Zealand’s...
Apr 23, 2020 COVID-19: It’s Advertising as Usual in New Zealand By Julika Wahlmann-Smith New Zealand’s Advertising Standards Authority (“ASA”), the industry organisation responsible for the self-regulation of advertising...