16 May, 2024 You're Invited (in Cannes): "Breakfast Meet-Up on Sustainability & Advertising" By Jeff Greenbaum On June 18, 2024, the Global Advertising Lawyers Alliance will be hosting a “Breakfast Meet-Up on Sustainability & Advertising” in...
20 Mar, 2024 Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims By Ronald Urbach Alexa Meera Singh 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have...
12 Feb, 2024 Cleaning Up Commerce: EU Directive Targets Greenwashing and Promotes Sustainable Choices By Aniko Keller The European Parliament has recently approved the new Empowering Consumers for the Green Transition Directive, a pivotal step in...
08 Jan, 2024 You're Invited: IAA's World Congress (Updated) By Jeff Greenbaum The International Advertising Association will be hosting its World Congress in Penang, Malaysia from March 6 to 8, 2024. This year's...
26 Sep, 2023 ICYMI - IAA's Three-Part Series on Green Marketing By Jeff Greenbaum Today, the International Advertising Association released the final webinar in its three-part series, "New Developments in Environmental...
19 May, 2023 H&M's "More Sustainable" Claim is Not Misleading, Court Says By Jeff Greenbaum H&M sells a line of "conscious choice" clothing, which are clothes that are "created with a little extra consideration for the planet." ...
20 Apr, 2023 You're Invited: "New Developments in Environmental Marketing Regulation -- Europe" By Jeff Greenbaum The International Advertising Association is sponsoring a webinar, "New Developments in Environmental Marketing Regulation -- Europe,"...
14 Mar, 2023 You're Invited: "New Developments in Environmental Marketing Regulation -- Europe" By Jeff Greenbaum The International Advertising Association is sponsoring a webinar, "New Developments in Environmental Marketing Regulation -- Europe,"...
23 Feb, 2023 Top 10 Issues for 2023 By Allison Fitzpatrick James Johnston Paavana Kumar Brooke Singer Louis DiLorenzo Alexa Meera Singh +3 more... Show less The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of...
01 Dec, 2022 Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions By Ronald Urbach Alexa Meera Singh Environmental marketing claims have been a focus of regulatory, self-regulatory, and class action activity. While claims about past or...
13 May, 2022 You're Invited: Fireside Chat With the ICC About Environmental Claims By Jeff Greenbaum On Thursday, May 19th, the International Advertising Association will be hosing a fireside chat with Raelene Martin, the Head of...
21 Apr, 2022 Don’t Be Bamboozled by Environmental Benefit Claims By Ronald Urbach Stuart Lee Friedel Alexa Meera Singh $5.5 Million FTC Settlements for Bamboo Textile and Environmental Benefit Claims Under Penalty Offense Authority The FTC recently...
09 Nov, 2021 New Guide on Environmental Claims By Ricardo Henriques Madalena Bernardes Coelho Marketing communications using environmental claims, also known as Green Claims, has been a growing trend and, as a consequence, has had...
07 Jun, 2021 Hungarian Competition Authority Classifies Typical Green Claims By Aniko Keller Lilla Szabo This article is a follow-up to our previous reports on greenwashing (links: Fighting ‘Greenwashing’ – Extensive Sweep Conducted by the...
19 May, 2021 You're Invited: "Evolving Environmental Marketing Regulation" Webinar By Jeff Greenbaum On June 17th, the International Advertising Association is hosting a webinar, "Evolving Environmental Advertising Regulation." The...