5/16/2024 6:28:51 PM You're Invited (in Cannes): "Breakfast Meet-Up on Sustainability & Advertising" By Jeff Greenbaum On June 18, 2024, the Global Advertising Lawyers Alliance will be hosting a “Breakfast Meet-Up on Sustainability & Advertising” in...
3/20/2024 8:52:09 PM Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims By Ronald Urbach Alexa Meera Singh 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have...
2/12/2024 3:47:24 PM Cleaning Up Commerce: EU Directive Targets Greenwashing and Promotes Sustainable Choices By Aniko Keller The European Parliament has recently approved the new Empowering Consumers for the Green Transition Directive, a pivotal step in...
1/8/2024 3:54:27 PM You're Invited: IAA's World Congress (Updated) By Jeff Greenbaum The International Advertising Association will be hosting its World Congress in Penang, Malaysia from March 6 to 8, 2024. This year's...
9/26/2023 12:19:00 PM ICYMI - IAA's Three-Part Series on Green Marketing By Jeff Greenbaum Today, the International Advertising Association released the final webinar in its three-part series, "New Developments in Environmental...
5/19/2023 1:02:03 PM H&M's "More Sustainable" Claim is Not Misleading, Court Says By Jeff Greenbaum H&M sells a line of "conscious choice" clothing, which are clothes that are "created with a little extra consideration for the planet." ...
4/20/2023 11:45:17 AM You're Invited: "New Developments in Environmental Marketing Regulation -- Europe" By Jeff Greenbaum The International Advertising Association is sponsoring a webinar, "New Developments in Environmental Marketing Regulation -- Europe,"...
3/14/2023 11:32:36 AM You're Invited: "New Developments in Environmental Marketing Regulation -- Europe" By Jeff Greenbaum The International Advertising Association is sponsoring a webinar, "New Developments in Environmental Marketing Regulation -- Europe,"...
2/23/2023 3:40:36 AM Top 10 Issues for 2023 By Allison Fitzpatrick James Johnston Paavana Kumar Brooke Singer Louis DiLorenzo Alexa Meera Singh +3 more... Show less The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of...
12/1/2022 4:54:37 PM Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions By Ronald Urbach Alexa Meera Singh Environmental marketing claims have been a focus of regulatory, self-regulatory, and class action activity. While claims about past or...
5/13/2022 11:50:12 AM You're Invited: Fireside Chat With the ICC About Environmental Claims By Jeff Greenbaum On Thursday, May 19th, the International Advertising Association will be hosing a fireside chat with Raelene Martin, the Head of...
4/21/2022 5:19:15 PM Don’t Be Bamboozled by Environmental Benefit Claims By Ronald Urbach Stuart Lee Friedel Alexa Meera Singh $5.5 Million FTC Settlements for Bamboo Textile and Environmental Benefit Claims Under Penalty Offense Authority The FTC recently...
11/9/2021 9:47:39 PM New Guide on Environmental Claims By Ricardo Henriques Madalena Bernardes Coelho Marketing communications using environmental claims, also known as Green Claims, has been a growing trend and, as a consequence, has had...
6/7/2021 2:37:13 PM Hungarian Competition Authority Classifies Typical Green Claims By Aniko Keller Lilla Szabo This article is a follow-up to our previous reports on greenwashing (links: Fighting ‘Greenwashing’ – Extensive Sweep Conducted by the...
5/19/2021 5:39:14 PM You're Invited: "Evolving Environmental Marketing Regulation" Webinar By Jeff Greenbaum On June 17th, the International Advertising Association is hosting a webinar, "Evolving Environmental Advertising Regulation." The...