Sep 03, 2024 Drug Ads’ Restrictions Limited by Brazil’s Superior Court By Roberta Medina Valdir Rocha In a groundbreaking decision, the First Chamber of the Superior Court of Justice of Brazil (“STJ”) ruled that the National Health...
Jul 10, 2024 Rights of Publicity: Coach Ordered to Compensate Soccer Player’s (Influencer) Girlfriend By Roberta Medina Valdir Rocha As demand for personal and professional growth increases, coaches offer specialized services to help clients manage finances, improve...
Jul 10, 2024 Sponsored Links in Brazil: Will Courts Ban Them? By Bruna Rego Lins A recent decision by the São Paulo State Court of Appeals in the case between Via S/A (“Via”) and Magazine Luiza S/A (“Magazine Luiza”)...
Mar 11, 2024 Brazilian Superior Electoral Court Approves New Resolution on Artificial Intelligence and Freedom of Speech By Valdir Rocha Gabriela Guimarães Luiz Leao On February 27, 2024, the Brazilian Superior Electoral Court (“TSE”) – responsible for judging electoral cases and overseeing the...
Aug 15, 2022 NFTs: A Brazilian Legal Perspective By Valdir Rocha Cecilia Alberton Coutinho Silva Non-fungible tokens (NFTs) emerged as a cultural response to create technical scarcity on the internet, developing new types of digital...
Mar 30, 2022 “Tasty as Ham, Light as Turkey Breast”: Misleading or Not? By Luiz Leao Valdir Rocha “Is it ham or turkey breast?”, asks a choir of puzzled voices in Seara’s commercial for its new product. Fátima Bernardes - former...
Feb 28, 2022 Political Advertising in Brazil - Politicians Versus Musicians: Two Battles, Two Results By Luiz Leao Valdir Rocha João Doria v. Marisa Monte and Arnaldo Antunes João Doria, governor of the state of São Paulo and presidential candidate, was...
Feb 11, 2022 Burger King and False Advertising in Brazil By Valdir Rocha Roberta Medina Dora Rozemblatt On April’s Fool Day, Burger King was fined for falsely advertising a “chocolate burger”, which was never actually commercialized. In...
Jan 18, 2022 Misleading School Ad With False Data on the Brazilian National High School Exam By Luiz Leao Valdir Rocha On December 07, 2021,Judge Adriana Lisbôa, of the Santa Catarina State Court of Justice (“TJSC”; Case No. 5021613-98.2021.8.24.0005/SC),...
Apr 23, 2021 New CONAR (National Council for Advertising Self-Regulation) Rules for Advertising by Influencers By João Vitor de Oliveira Valdir Rocha Luiz Leao Roberta Medina +1 more... Show less In December 2020, CONAR presented the Digital Influencer Advertising Guidelines to the Ministry of Justice. It updated the guidelines for...
Dec 18, 2020 New Rules for Packaged Food’s Nutrition Labeling in Brazil By Valdir Rocha Luiz Leao The Brazilian National Health Surveillance Agency (Anvisa) approved on October 7, 2020, new labeling rules regarding packaged food’s...
Dec 10, 2020 PIS and COFINS Credits on Advertising Expenses By Gustavo Treistman The Taxpayers Council (CARF), in the hearing of the appeal filed in the administrative proceeding No. 10540.721182/2016-78, maintained...
Oct 20, 2020 The “Ronald McDonald Show” was Considered as Illegal Practice of Advertising to Children in São Paulo By Valdir Rocha Luiz Leao In 2016, Alana Institute – a Brazilian non-profit civil society organization – reported McDonald's to the Public Defender's Office of the...
Sep 23, 2020 Representation of Black People in Brazilian Advertising Grows By Valdir Rocha Luiz Leao In February 2016, only 1% of Brazilian TV commercials’ protagonists were black. In February 2019, that share had risen to 17%, according...
Aug 12, 2020 Google Has Removed Ads From 600,000 Pages and 16,000 Domains in Brazil By Valdir Rocha Luiz Leao Google has announced the removal of ads from 600,000 pages and 16,000 domains in Brazil between April and June, 2020. In addition, the...
Jul 02, 2020 Copyrights and Memes By Luiz Leao Valdir Rocha Valdir Rocha, our member from Brazil, was a mediator, on July 1st, 2020, of a webinar organized by the World Intellectual Property...