Can a Disclaimer Effectively Modify a "Made in USA" Claim?
Stihl Incorporated USA promoted its outdoor power equipment as having been “Made in America.” Almost all of advertising that...
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NAD Issues Decision Addressing “Clean,” “Ethically and Sustainably Sourced,” and Efficacy Claims for Amyris Clean Beauty's Biossance Skincare Products
By Shahin O. Rothermel, Richard Starr & Nicole Yapp
Last month, the National Advertising Division of BBB National Programs (NAD)...
Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts
The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material...
Insights from the 2023 NAD Conference: ESG, Dark Patterns, AI & More
The recent National Advertising Division (NAD) annual conference focused on the latest developments in advertising law, including issues...
Aspirational Green Claims: NARB Finds Net Zero Claims Unsupported
Environmental marketing remains a priority for regulators, self-regulators and the class action bar.
As the Federal Trade Commission...
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